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We have created an incredibly unhealthy environment.  One in which the constructs of masculinity are defined by dictated social norms, rather than innate qualities.  Men are trained to be unemotional, violent, aggressive (sexually and otherwise), homophobic, misogynistic, and to never ask for help.

The goal of SHIFT isn't to reprimand men for being men, rather it's about dismantling the unrealistic and hurtful expectation society places on them.

Recognizing the need for programming, Andrew Reid Consultancy (ARC) is excited to announce our newest program:

SHIFT | Educate to Eradicate Toxic Masculinity.


The goals of SHIFT are:

  • to SHIFT the conversation college students are having about what it means to be a man.
  • to SHIFT our understanding of what it means to appreciate individuals and their identity.
  • to SHIFT our actions away from creating cultures of toxicity.